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About HSMAI

HSMAI in the Vail Valley is comprised of members from many facets of the resort industry here. Members of HSMAI are dedicated to continuing education, expanding one's professional network and understanding trends in the hospitality industry.

Members have the opportunity to attend the following events:

  • Seminars
  • Two trade shows
  • Webinars offered through the HSMAI University
  • Various networking events, such as Holiday parties and Golf tournaments

Mission Statement:
To be the leading source for sales and marketing information, knowledge, business development, and networking for professionals in tourism, travel, and hospitality.


About The Association
HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers. Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and chapters worldwide. HSMAI’s Americas Region, headquartered in McLean, VA, consists of 38 chapters in three countries. HSMAI's European Region, headquartered in Oslo, Norway, consists of five national chapters in Europe. The Asia Pacific Region is under development. The HSMAI Foundation was established in 1983 to serve as the research and educational arm of HSMAI

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J. Brian Hall

When do you think the Winter Tradeshow should occur?